What strategies should I use when interviewing digital paid media pros?
Paid media roles have become increasingly vital for businesses. As a result, the demand for digital advertising talent has grown steadily. The power of digital paid media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights. Here are the top 8 tips for interviewing Digital Paid Media candidates:
Ask about their experience
Firstly, ask about the campaigns they’ve run in the past. Paid media has a variety of uses and campaigns differ widely, so take note of details that may be relevant to your specific role. Then, ask candidates about the results they’ve achieved and how they measure success.
Analyze their technical knowledge
There are a lot of platforms and the industry evolves quickly. Determine what prior knowledge is needed versus what can be learned on the job. Check if candidates have experience with the latest trends and features in digital advertising.
Evaluate their analytical skills
The required level of hands-on involvement varies greatly depending on the organization and specific campaign. Ask candidates how they measure and analyze campaign performance. Then, ask how they use data to optimize campaigns and drive results.
Assess their communication skills
Determine the communication responsibilities of your specific role. Then, ask candidates how they communicate with those people. Most importantly, ask how they explain complex concepts, reports, and data to non-technical people.
Evaluate their creativity and problem-solving skills
Ask candidates how they come up with new ideas and strategies to improve campaign performance. Ask about their previous experience and take note of relevant details pertaining to campaigns they’ve run in the past.
Ask about their team collaboration skills
A digital paid media pro may be part of an account team, a marketing team, a large digital paid media team, or they may work largely alone. Ask candidates about their experience collaborating with other teams and managing projects.
Gauge their understanding of marketing
Check if candidates have a good understanding of how paid media fits into the bigger picture. How will digital paid media campaigns support your organizations’ goals? How will the paid media pro in your role be expected to support those goals?
Assess their passion for learning
The digital advertising landscape changes very frequently. As a result, digital paid media candidates must be willing to learn and adapt. Ask candidates how they stay up-to-date with the latest trends. Do they attend conferences or take courses? Do they read industry blogs?
Final Thoughts
Overall, make sure to ask open-ended questions that allow candidates to showcase their skills, experience, and knowledge. Also, use hypothetical scenarios or real-life case studies to assess their problem-solving skills and how they approach challenging situations. These 8 strategies will help you effectively interview digital paid media professionals. If you are struggling to find the digital advertising talent you need, we can help. Contact us.
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