Recruiting an Associate Director of Paid Media

Client: A Rapidly-Growing Marketing Agency
Assignment: Recruit an Associate Director of Paid Media

Recruiting an Associate Director of Paid Media

Client: A Rapidly-Growing Marketing Agency
Assignment: Recruit an Associate Director of Paid Media

Recruiting an Associate Director of Paid Media

Client: A Rapidly-Growing Marketing Agency
Assignment: Recruit an Associate Director of Paid Media

Client Needs

This dynamic marketing agency was experiencing rapid growth while working in a highly competitive market. They required an experienced senior paid media candidate who could efficiently manage seven-figure advertising campaigns and also serve as a mentor for their junior staff.

Outcome

After a comprehensive recruitment process, three exceptionally qualified candidates were presented, and one was hired. The new Associate Director of Paid Media made immediate, significant impact by optimizing the agency's large campaigns and establishing trust within the junior staff.

Outcome

After a comprehensive recruitment process, three exceptionally qualified candidates were presented, and one was hired. The new Associate Director of Paid Media made immediate, significant impact by optimizing the agency's large campaigns and establishing trust within the junior staff.

Challenges

Rapid Growth: The agency was experiencing exponential growth, necessitating the recruitment of a candidate who could quickly adapt to their fast-paced environment and manage high-value campaigns.
Mentorship: The agency sought an individual who could also guide and develop the skills of their junior team members.
Competitive Market: In a highly competitive market, the agency faced stiff competition from other agencies and technology companies in securing top talent for their organization.

Solution

The recruitment process began with the D.A.R. Search team collaborating closely with the agency to gain a comprehensive understanding of their unique requirements and culture. This initial step laid the foundation for a successful search.

The recruiting team then devised a strategic outreach plan, focusing on identifying and engaging the most promising candidates in the job market, emphasizing the agency's distinctive culture and values to attract candidates who aligned with the organization's ethos.

In the screening phase, over 100 candidates were meticulously assessed. The final selection included three exceptionally qualified candidates, ensuring the agency had a range of options to choose from.

The agency took an active role in the recruitment process. After comprehensive evaluation, they selected the candidate with the most extensive experience in managing seven-figure campaigns and a proven commitment to mentoring junior staff.

Results

The newly appointed Associate Director of Paid Media made an immediate impact within the agency:
Campaign Optimization:
The candidate swiftly optimized the agency's large campaigns, resulting in a significant improvement in campaign performance, leading to higher returns on ad spend.
Mentorship and Trust: Equally noteworthy was the candidate's ability to establish trust within the junior staff, offering guidance, mentorship, and fostering a collaborative and nurturing work environment.

Final Thoughts

This case study underscores the significance of a meticulously planned and executed recruitment process tailored to the needs and values of the client organization. By closely collaborating with the client and implementing a targeted outreach strategy, the recruiting team successfully placed an Associate Director of Paid Media who not only met, but exceeded the client's expectations.

Ongoing communication with candidates and post-hire engagement played pivotal roles in securing and retaining top talent for the agency.
Our focus on highlighting the agency's culture and values attracted candidates who were a strong fit for the organization and set the agency apart in a competitive market, contributing to their continued growth and success.

Outcome

After a comprehensive recruitment process, three exceptionally qualified candidates were presented, and one was hired. The new Associate Director of Paid Media made immediate, significant impact by optimizing the agency's large campaigns and establishing trust within the junior staff.