Challenges
Junior-Level Imbalance: The digital advertising department lacked senior expertise, hindering the implementation of advanced strategies.
Strategy Elevation: The agency needed a seasoned professional who could provide strategic guidance to the team, leading to improved campaign performance.
Talent Acquisition: Finding a senior paid media strategist with the right mix of experience and cultural fit was essential.
Objectives
Hire Senior Paid Media Strategist: Recruit an experienced professional to elevate the strategic direction of the digital advertising department.
Enhance Campaign Quality: Ensure the new hire could guide the team in executing more sophisticated and effective digital advertising campaigns.
Immediate Contribution: Secure a candidate who could make an immediate positive impact on the team's performance.
Solution
Strategic Talent Search:
We collaborated closely with the agency's leadership in order to outline a clear and detailed job description for the senior paid media strategist role. Then, we leveraged a combination of industry-specific job boards, professional networks, and referrals in order to identify potential candidates. Finally, we prioritized candidates who had a strong track record of success in devising and executing advanced paid media strategies.
Rigorous Screening and Evaluation:
Conducted interviews to assess expertise, strategic thinking, and ability to mentor junior team members. Utilized scenario-based questions to evaluate approach to campaign optimization. Reviewed past campaign results to gauge proficiency.
Presentation of Candidates:
Within seven days, presented a shortlist of three highly-qualified candidates. Shared detailed profiles, interview feedback, campaign examples, and references to aid the client's decision-making process.
