Challenges
Capacity Gap: The influx of new business exceeded the paid media team's capacity.
Expertise Requirement: The agency needed seasoned paid media strategists who could handle intricate campaigns and strategic planning.
Rapid Response: The agency had to move swiftly to acquire five new paid media strategists to address immediate business demands.
Objectives
Hire Paid Media Strategists: Recruit five experienced professionals to promptly tackle the surge in new business.
Advanced Strategies: Ensure the new hires could deliver high-level campaign strategies and manage complex, intricate projects.
Speedy Hiring: Secure candidates rapidly in order to meet the pressing needs of the inflow of new clients.
Solution
Aggressive Talent Sourcing:
We collaborated closely with the agency's internal HR team in order to outline the necessary criteria for experienced paid media strategists. Then, we quickly leveraged a comprehensive array of industry-specific job boards, social networks, and niche forums to identify potential candidates. Finally, we leveraged staffing agencies and networking events to tap into a broader talent pool.
Accelerated Evaluation Process:
Conducted interviews to assess strategic thinking and project management. Employed real-world scenarios to gauge ability to handle campaign challenges. Scrutinized past campaign portfolios and performance results to ascertain their capabilities.
Rapid Presentation of Candidates:
Within 18 days, presented a shortlist of ten highly-qualified candidates to the client. Provided profiles, interview feedback, campaign samples, and references to aid the client's decision-making process.
