Empowering Growth through
Operational Leadership in a
Lead Generation Agency
Client: A Niche Lead Generation Company
Challenge: Founders' Need for a President to Drive Operations and Strategic Alignment
Background
This niche lead generation agency, a renowned player in their industry, was established by two visionary founders with a passion for driving growth for their clients. As the agency grew, the founders found themselves increasingly bogged down by daily operational responsibilities, hindering their ability to focus on strategic initiatives and innovation. They recognized the need for a dynamic President who could efficiently manage operations while possessing expertise in lead generation strategies.
Challenges
Founder Overload: The founders were struggling to balance their focus between daily operations and strategic planning.
Operational Efficiency: The agency required a leader who could optimize processes, streamline operations, and drive efficiency.
Strategic Alignment: The agency needed a President who could align operational decisions with the company's long-term strategic goals.
Objectives
Hire a President: Recruit a skilled leader to manage daily operations, allowing the founders to focus on strategic initiatives.
Operational Enhancement: Bring in a leader with experience in agency operations to streamline processes and improve efficiency.
Strategic Partnership: Ensure that the new President would work closely with the founders to align operations with strategic visions.
Solution
Comprehensive Leadership Profile:
Collaborated closely with the founders to define the ideal profile for the President role, considering both operational and lead generation expertise. Developed a detailed job description that outlined the responsibilities, expectations, and strategic alignment required for the role.
Targeted Talent Search:
Utilized a combination of executive search platforms, industry networks, and agency-focused communities to identify potential candidates.Prioritized individuals with a proven track record in lead generation, combined with hands-on experience in agency operations
Rigorous Screening and Evaluation:
Conducted interviews to assess strategic thinking, and operational proficiency. Utilized behavioral questions to evaluate alignment with the company's values. Administered skill assessments to gauge expertise in both lead generation strategies and agency operations.
Presentation of Candidates:
Within two weeks of initiating the search, presented a shortlist of three highly qualified candidates to the founders. Shared detailed profiles, interview feedback, assessment results, and references to aid the founders' decision-making process.
