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Scaling to Meet Demand:
Rapid Team Expansion for
a Digital Marketing Agency

Client: A Digital Marketing Agency
Challenge: Balancing Demand Surge with Talent Gap in Paid Media Team

Background

This Digital Marketing Agency, a thriving player in the digital marketing landscape serving mid-size brands, experienced an unexpected surge in new business opportunities while simultaneously facing the departure of two key members from their paid media team. This convergence of events created a critical challenge as the agency needed to onboard and manage the influx of new clients, while also ensuring that their legacy high-profile accounts continued to receive high-quality service.

Challenges

Resource Gap: Losing members from the team left the agency short-handed to handle an influx of new business.
Client Expectations: Maintaining quality of service for new and existing clients was crucial to the agency's reputation.
Tight Timeline: The agency needed to swiftly hire both senior paid media strategists and junior specialists to meet demand.

Objectives

Hire New Team Members: Recruit two senior paid media strategists and two junior paid media specialists to balance the team.
Onboard and Retain: Ensure the new hires could quickly contribute to onboarding new clients and retaining existing ones.
Maintain Quality: Guarantee that the agency's service quality remained consistent despite the team changes.

Hire New Team Members: Recruit two senior paid media strategists and two junior paid media specialists to balance the team.
Onboard and Retain: Ensure the new hires could quickly contribute to onboarding new clients and retaining existing ones.
Maintain Quality: Guarantee that the agency's service quality remained consistent despite the team changes.

Hire New Team Members: Recruit two senior paid media strategists and two junior paid media specialists to balance the team.
Onboard and Retain: Ensure the new hires could quickly contribute to onboarding new clients and retaining existing ones.
Maintain Quality: Guarantee that the agency's service quality remained consistent despite the team changes.

Solution

Agile Recruitment Strategy:
Collaborated with internal HR to craft detailed descriptions for senior and junior roles. Utilized targeted job boards, a fresh candidate inventory, and digital marketing communities. Employed a rapid screening process to expedite the identification of qualified candidates.

Comprehensive Assessment:
Conducted thorough interviews with candidates to assess their skill sets, experience, and cultural fit. Tailored assessment tasks to test strategic thinking, problem-solving abilities, and familiarity with digital marketing platforms.

Presentation of Candidates:
Within 14 days of initiating the search, presented a shortlist of six candidates - two for each role - to the client. Provided comprehensive profiles, interview feedback, and assessment results to guide the client's decision-making process.

Seamless Onboarding and Integration:
Collaborated with the agency's project managers to facilitate a streamlined onboarding process for new clients. Arranged mentoring and shadowing opportunities for the junior specialists to quickly learn from the senior strategists.

Presentation of Candidates:
Within 14 days of initiating the search, presented a shortlist of six candidates - two for each role - to the client. Provided comprehensive profiles, interview feedback, and assessment results to guide the client's decision-making process.

Seamless Onboarding and Integration:
Collaborated with the agency's project managers to facilitate a streamlined onboarding process for new clients. Arranged mentoring and shadowing opportunities for the junior specialists to quickly learn from the senior strategists.

Presentation of Candidates:
Within 14 days of initiating the search, presented a shortlist of six candidates - two for each role - to the client. Provided comprehensive profiles, interview feedback, and assessment results to guide the client's decision-making process.

Seamless Onboarding and Integration:
Collaborated with the agency's project managers to facilitate a streamlined onboarding process for new clients. Arranged mentoring and shadowing opportunities for the junior specialists to quickly learn from the senior strategists.

Results

Successful Hires: The client hired two senior paid media strategists and two junior specialists from the presented candidates.
Immediate Contribution: The new hires were quickly able to contribute to onboarding new clients and maintaining the quality of service for existing ones.
Balanced Workload: The expansion of the paid media team allowed the agency to effectively manage both new business and legacy high-profile accounts.

Successful Hires: The client hired two senior paid media strategists and two junior specialists from the presented candidates.
Immediate Contribution: The new hires were quickly able to contribute to onboarding new clients and maintaining the quality of service for existing ones.
Balanced Workload: The expansion of the paid media team allowed the agency to effectively manage both new business and legacy high-profile accounts.

Successful Hires: The client hired two senior paid media strategists and two junior specialists from the presented candidates.
Immediate Contribution: The new hires were quickly able to contribute to onboarding new clients and maintaining the quality of service for existing ones.
Balanced Workload: The expansion of the paid media team allowed the agency to effectively manage both new business and legacy high-profile accounts.

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