Solution
Customized Job Description:
Collaborated closely with Franchisee leadership to create a job description that outlined the unique blend of skills required for the role. Emphasized not only performance marketing prowess but also
the ability to communicate and influence effectively.
Targeted Talent Search:
Utilized a combination of specialized job boards, industry networks, and influencer communities to identify potential candidates. Screened candidates for their performance marketing expertise, communication skills, and past experience with franchise networks.
Thorough Evaluation:
Conducted in-depth interviews to assess candidates' proficiency in performance marketing techniques and lead generation
strategies. Evaluated candidates' ability to communicate complex strategies in a clear and persuasive manner. Investigated candidates' prior success in collaborating with influencers and leveraging influencer marketing.
Presentation of Candidates:
Within 15 days, presented a shortlist of four candidates who demonstrated a strong fit for the unique requirements of the role. We provided detailed profiles, interview feedback, and references to aid the client's decision-making process.
