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Empowering Growth through
Strategic Leadership

Client: Big-Brand Marketing Agency
Challenge: Leadership Vacuum and Urgent Need for a VP of Acquisition

Background

This Marketing Agency is renowned for its specialization in driving growth strategies for big brands. With a history of delivering innovative campaigns and outstanding results, the agency faced an unforeseen challenge when their senior leader responsible for the acquisition department resigned unexpectedly. This departure left a leadership vacuum within the 31-person performance marketing department, endangering the agency's capacity to maintain its reputation for excellence.

Challenges

Leadership Void: The agency lost its VP of Acquisition, creating a leadership gap
within a crucial department.
Continuity Disruption: The sudden departure disrupted ongoing projects and client relationships, impacting the agency's reputation.
Specialized Expertise: Finding a candidate with both brand and agency experience to lead a performance marketing team was challenging.

Leadership Void: The agency lost its VP of Acquisition, creating a leadership gap
within a crucial department.
Continuity Disruption: The sudden departure disrupted ongoing projects and client relationships, impacting the agency's reputation.
Specialized Expertise: Finding a candidate with both brand and agency experience to lead a performance marketing team was challenging.

Leadership Void: The agency lost its VP of Acquisition, creating a leadership gap
within a crucial department.
Continuity Disruption: The sudden departure disrupted ongoing projects and client relationships, impacting the agency's reputation.
Specialized Expertise: Finding a candidate with both brand and agency experience to lead a performance marketing team was challenging.

Objectives

Hire VP of Acquisition: Recruit a seasoned professional with brand and agency experience to lead and manage the performance marketing department.
Ensure Continuity: Minimize disruption by swiftly filling the leadership position and
seamlessly transitioning ongoing projects.
Immediate Contribution: Secure a candidate who can make an immediate positive impact on the agency's performance marketing efforts.

Hire VP of Acquisition: Recruit a seasoned professional with brand and agency experience to lead and manage the performance marketing department.
Ensure Continuity: Minimize disruption by swiftly filling the leadership position and
seamlessly transitioning ongoing projects.
Immediate Contribution: Secure a candidate who can make an immediate positive impact on the agency's performance marketing efforts.

Hire VP of Acquisition: Recruit a seasoned professional with brand and agency experience to lead and manage the performance marketing department.
Ensure Continuity: Minimize disruption by swiftly filling the leadership position and
seamlessly transitioning ongoing projects.
Immediate Contribution: Secure a candidate who can make an immediate positive impact on the agency's performance marketing efforts.

Solution

Strategic Talent Search:
Collaborated with the agency's leadership team to outline the ideal profile. Utilized an extensive network of industry contacts and executive search platforms to identify candidates. Prioritized individuals with a track record in both brand and agency environments, ensuring a holistic perspective.

Rapid Screening and Assessment:
Established a screening process to assess leadership skills, domain expertise, and cultural fit. Conducted interviews to evaluate strategic thinking and their ability to manage a sizable team. Organized panel interviews involving cross-functional stakeholders to assess compatibility with the agency's values and vision.

Presentation of Candidates:
Within 12 days of initiating the search, we presented a shortlist of four highly qualified candidates to the client. We provided comprehensive profiles, interview feedback, assessment results, and references to aid the client's decision-making process.

Onboarding and Transition:
We developed a comprehensive onboarding plan tailored to the selected candidate's needs, ensuring a smooth transition into the agency's culture and operations. We facilitated knowledge transfer from the outgoing leader to the newly appointed VP of Acquisition.

Results

Successful Hire: The client selected one of the presented candidates, reinstating leadership within the performance marketing department.
Immediate Impact: The newly hired VP swiftly integrated into the agency's operations, providing strategic direction and ensuring continuity in projects.
Enhanced Leadership: With a leader possessing brand and agency experience, the team gained a holistic perspective on driving growth for big brands.
Client Confidence: The seamless transition and immediate contributions reinforced client trust and maintained the agency's reputation for excellence.

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