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Revitalizing Lead Generation
for a SaaS through Strategic
Leadership Change

Client: SaaS Solutions Inc.
Challenge: Lead Generation Gap and Confidential Search for a New Digital Marketing Director

Background

This high-growth SaaS Solutions company is a leading player in the software-as-a-service industry, offering cutting-edge Fintech solutions. Despite a strong product portfolio, the company faced a significant challenge in generating the desired lead flow necessary for sustained growth. The existing Digital Marketing Director struggled to deliver results, prompting the need for a confidential search to find a replacement who could drive effective lead generation strategies.

Challenges

Underperforming Lead Generation: The existing efforts failed to deliver the expected quantity and quality of leads.
Leadership Gap: The current Director lacked the expertise and vision needed to revamp the lead generation strategy.
Confidentiality Requirement: Conducting a discrete search was essential to maintain the company's reputation and internal morale.

Objectives

New Digital Marketing Director: Replace the underperforming Digital Marketing Director with an experienced leader capable of revitalizing lead generation.
Lead Flow Improvement: Reconstruct the digital acquisition strategy to generate a substantial increase in qualified leads.
Confidential Search: Conduct the search discreetly to avoid internal disruption and protect the company's image.

New Digital Marketing Director: Replace the underperforming Digital Marketing Director with an experienced leader capable of revitalizing lead generation.
Lead Flow Improvement: Reconstruct the digital acquisition strategy to generate a substantial increase in qualified leads.
Confidential Search: Conduct the search discreetly to avoid internal disruption and protect the company's image.

New Digital Marketing Director: Replace the underperforming Digital Marketing Director with an experienced leader capable of revitalizing lead generation.
Lead Flow Improvement: Reconstruct the digital acquisition strategy to generate a substantial increase in qualified leads.
Confidential Search: Conduct the search discreetly to avoid internal disruption and protect the company's image.

Solution

Confidential Talent Search:
Collaborated with the company's HR team to define a job description for the role. Leveraged discreet networks and industry connections to identify candidates. Maintained a strict confidentiality protocol to prevent internal disruptions.

Rapid Screening and Assessment:
Screened to evaluate candidates' track record in lead generation and team leadership. Conducted interviews to assess proficiency in constructing effective digital acquisition strategies. Administered tailored assessments to gauge alignment with the company's goals.

Presentation of Candidates:
Within 14 days of initiating the search, we presented a shortlist of five highly qualified candidates to the client. We provided detailed profiles, interview feedback, assessment results, and references to aid the client's selection process.

Onboarding and Strategy Overhaul:
We facilitated a seamless transition by designing a tailored onboarding plan for the selected candidate. We collaborated with the new Digital Marketing Director to analyze the existing digital acquisition strategy, identifying gaps and areas for improvement.

Results

Successful Hire: The client chose one of the presented candidates to fill the role of Digital Marketing Director.
Rapid Strategy Overhaul: The newly appointed Digital Marketing Director efficiently reconstructed the digital acquisition strategy within 30 days.
Lead Generation Surge: The strategic changes implemented by the new director led to a significant 37% increase in lead generation.
Enhanced Company Performance: The improved lead flow positively impacted the company's bottom line and overall growth trajectory.

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