Revitalizing Growth through
Senior Talent Infusion
Client: Growth Marketing Agency
Challenge: Talent Imbalance and Need for Senior Expertise
Background
This Growth Marketing Agency is a well-established player in the digital marketing landscape. Specializing in driving growth and engagement for various clients, the agency had built a reputation for its innovative strategies and creative campaigns. However, an internal assessment highlighted a growing concern – the agency's workforce was heavily skewed towards mid and junior-level employees. This imbalance was posing challenges in managing high-profile accounts and providing adequate mentorship to junior staff.
Challenges
Skill Gap: The agency lacked senior expertise in paid media strategy, leading to limitations in managing complex high-profile accounts.
Mentorship Deficiency: Junior paid media specialists were not receiving the necessary guidance, hindering their growth and development.
Client Satisfaction: The absence of seasoned professionals was beginning to affect the agency's ability to consistently deliver exceptional results for their clients.
Objectives
Hire Senior Talent: Recruit two senior paid media strategists to lead complex high-profile accounts and mentor junior team members.
Balance Workforce: Cultivate a more balanced team structure within the agency by introducing experienced professionals.
Immediate Contribution: Ensure that the new senior hires are adequately equipped to make an immediate positive impacts on projects.
Solution
Talent Search Strategy:
Collaborated with internal HR to outline a description for senior strategists. Utilized recruitment agencies and networks to source candidates. Leveraged the agency's reputation to attract senior talent interested in shaping the growth of junior team members.
Rapid Screening and Assessment:
Screened to evaluate experience, expertise, and fit. Conducted interviews to assess technical skills, strategic thinking, and problem-solving. Organized assessment tasks to evaluate ability to strategize for high-profile accounts.
Presentation of Candidates:
Within seven days of initiating the talent search, we presented a shortlist of three highly qualified candidates to the client.
We included comprehensive profiles, interview feedback, and assessment results in order to assist the client's decision-making process.
Onboarding and Integration:
We designed a comprehensive onboarding program for the newly-hired senior paid media strategists, integrating them into the agency's culture and processes. We assigned them high-profile accounts alongside clear, efficient transition plans from previous account managers.
